Leading in the age of AI.

Large organizations tend to have a lower appetite for quick action and focus on precision. In contrast, small companies have a strong appetite for speed, often moving rapidly but sometimes without clear direction. This difference creates a contrast: small organizations might move quickly but not always efficiently, while large ones are cautious yet may sacrifice innovation for certainty.

Larger organizations prefer acting with precision and certainty before executing decisions. Smaller, entrepreneurial companies often "fail forward" more frequently, leading to higher success rates but less efficiency. Progress tends to be nonlinear in smaller businesses, requiring adaptability and resilience.

The move was primarily driven by a personal connection.a single individual presented a compelling opportunity. While there was an element of strategy, the experience turned out to be much more emotional than expected. Transitioning across continents involved more personal impact than originally anticipated.

Two things stand out: providing clear direction and developing a strong understanding of risk. In environments where data and process reliability are limited, leaders need to accept inherent risk, identify it, learn to live with it, or find ways to minimize its impact. Too much caution can paralyze progress; decisive movement in the face of risk is essential.

Europe exhibits wide diversity in culture and approach, so there isn't a single "European model." The US stands out for its palpable energy, urgency, and intensity to create and succeed. This sense of urgency and the drive to deliver is a unifying characteristic observed across American organizations.

People remain fundamental.building the right team quickly is paramount. Data is the next priority: establishing a solid base of controlled, accurate data from the start. Without high-quality data, deriving insights is impossible, regardless of technological advances.

For me, the order remains People, Process, Technology. Humans are meant to interact with one another and use technology as a tool, coordinated by effective processes. While the industry's balance is shifting, this traditional hierarchy underpins successful organizations.

Building genuine relationships and solving problems collaboratively are key. Bringing together a good group of people fosters enjoyment and productivity. A collective vision and ensuring that everyone understands the purpose behind their work are central to team success.

Be absolutely clear on differentiation and target consumers. Find compatible partners.3PLs, co-manufacturers, packaging suppliers.who understand volatility and are willing to adapt. True partners who see themselves as part of your team make the journey much simpler.

Artificial intelligence is the major disruptor. Most people understand only a fraction of its potential impact. AI is accelerating at a profound rate, with consequences for supply chains heavily reliant on data and technology. The industry collectively overestimates its mastery of AI, yet its transformative effects have only begun to materialize.